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
Tricia Saunders
Mar 18, 20244 min read
Introducing the "Stop Doing STUPID, Start Doing SMART" Blog Series: Up-level Your Marketing Approach
Uplevel your marketing approach with SMART strategies—ditch the outdated for the outstanding. Join our series now!
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Tricia Saunders
Mar 18, 20244 min read
Stop Doing STUPID: SMART Strategies for MOPS (Marketing Operations)
Transform your Marketing Operations Strategies with SMART: Align, Measure, Adapt, Optimize, and Target. Embrace SMART MOPS!
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Tricia Saunders
Mar 17, 20243 min read
Stop Doing STUPID: SMART Strategies for Leveraging Chat in Marketing
Elevate engagement with SMART chat strategies in marketing. Transform conversations into conversions.
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Tricia Saunders
Mar 11, 20244 min read
Battling the Bots: Safeguard Your Digital Marketing Investments from Fake Form Fills and Automaton Activities
Safeguard marketing ROI against bots! Learn to protect digital campaigns & improve lead quality with our MOPS guide. #DigitalMarketing
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Tricia Saunders
Mar 7, 20244 min read
Documentation and Playbooks: The Strategic Pillars of Revenue Operations Excellence
Unlock RevOps success with key documentation & playbooks—essential tools for operational excellence & growth. #RevOps #BusinessEfficiency
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Tricia Saunders
Mar 4, 20245 min read
Mastering Lead Prioritization: A 10-Step Guide to Building an Effective Lead Scoring Model
Boost sales with our 10-step lead scoring guide - refine your process, prioritize efficiently, and convert more leads into customers!
18 views0 comments
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Tricia Saunders
Mar 3, 20243 min read
The Strategic Pivot: From Lead Generation to Revenue Realization
Moving from Lead Legend to Revenue Ranger At the outset of my marketing journey, I was all about lead generation. The strategy was...
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Tricia Saunders
Feb 19, 20243 min read
Earning the Name "Velvet Hammer": A Woman's Triumph in MarTech Negotiations
Harnessing the Velvet Hammer: A tale of respect, resolve, and redefining strength in MarTech negotiations. #Leadership #WomenInTech
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
Tricia Saunders
Feb 4, 20245 min read
The Dawn of a New Era: Generative AI in Marketing
Explore the power of Generative AI in marketing: revolutionize content creation, personalize like never before, and drive growth.
16 views0 comments
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Tricia Saunders
Jan 30, 20244 min read
How Marketers Can Effectively Communicate with the Board of Directors: A Personal Take on Preparing the Perfect Presentation
Master board presentations with our guide, showcasing Marketing's strategic impact. Perfect your pitch, align with goals, and drive success.
47 views0 comments
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Tricia Saunders
Dec 31, 20233 min read
Maximizing Marketing Operations Impact: Strategies for Success with Your Small and Mighty Team in Resource-Constrained Environments
Deliver More with Less: How Marketing Operations Teams Can Support Marketers Effectively, Even When Understaffed and Under-resourced In...
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Tricia Saunders
Dec 29, 20233 min read
Winning Metrics: How to Measure Your Marketing Triumphs
Learn more about the world of marketing metrics and how to measure your marketing triumphs effectively.
15 views0 comments

Tricia Saunders
Dec 19, 20233 min read
Mastering Martech Negotiations: Slashing Million-Dollar Price Tags for Smarter Investments
Hone your marketing technology negotiating skills with these best practices.
23 views0 comments
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