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
Tricia Saunders
Mar 18, 20244 min read
Introducing the "Stop Doing STUPID, Start Doing SMART" Blog Series: Up-level Your Marketing Approach
Uplevel your marketing approach with SMART strategies—ditch the outdated for the outstanding. Join our series now!
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Tricia Saunders
Mar 18, 20244 min read
Stop Doing STUPID: SMART Strategies for MOPS (Marketing Operations)
Transform your Marketing Operations Strategies with SMART: Align, Measure, Adapt, Optimize, and Target. Embrace SMART MOPS!
8 views0 comments

Tricia Saunders
Mar 18, 20244 min read
Stop Doing STUPID: SMART Strategies for Demand Generation
Revitalize demand gen with SMART tactics: strategic planning, targeted engagement, and analytics-driven insights for higher conversions.
7 views0 comments
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Tricia Saunders
Mar 18, 20243 min read
Stop Doing STUPID: SMART Strategies for Social Media
Unlock SMART social media strategies: Engage authentically, drive growth, and turn followers into loyal brand advocates.
7 views0 comments
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Tricia Saunders
Mar 17, 20242 min read
Stop Doing STUPID: SMART Strategies for Content
Elevate your content game: Dive into SMART strategies for impactful, engaging, and audience-driven content marketing.
10 views0 comments

Tricia Saunders
Mar 17, 20243 min read
Stop Doing STUPID: SMART Strategies for Email Marketing
Boost your email impact with SMART strategies: Personalize, optimize, and engage to transform subscribers into loyal customers.
8 views0 comments
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Tricia Saunders
Mar 17, 20243 min read
Stop Doing STUPID: SMART Strategies for Leveraging Chat in Marketing
Elevate engagement with SMART chat strategies in marketing. Transform conversations into conversions.
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
Tricia Saunders
Mar 17, 20242 min read
Stop Doing STUPID: SMART Strategies for Budgeting and ROI in Marketing
Maximize marketing ROI: Embrace SMART budgeting strategies for financial wisdom and measurable success.
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
Tricia Saunders
Mar 17, 20242 min read
Stop Doing STUPID: SMART Strategies for Your Website: Your Company's Digital Front Door
Transform your site with SMART strategies: Engage, inform, and convert visitors into advocates. Make your digital front door unforgettable.
6 views0 comments
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Tricia Saunders
Mar 11, 20244 min read
Battling the Bots: Safeguard Your Digital Marketing Investments from Fake Form Fills and Automaton Activities
Safeguard marketing ROI against bots! Learn to protect digital campaigns & improve lead quality with our MOPS guide. #DigitalMarketing
6 views0 comments
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Tricia Saunders
Mar 7, 20244 min read
Documentation and Playbooks: The Strategic Pillars of Revenue Operations Excellence
Unlock RevOps success with key documentation & playbooks—essential tools for operational excellence & growth. #RevOps #BusinessEfficiency
23 views0 comments
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Tricia Saunders
Mar 4, 20245 min read
Mastering Lead Prioritization: A 10-Step Guide to Building an Effective Lead Scoring Model
Boost sales with our 10-step lead scoring guide - refine your process, prioritize efficiently, and convert more leads into customers!
18 views0 comments
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Tricia Saunders
Mar 3, 20243 min read
The Strategic Pivot: From Lead Generation to Revenue Realization
Moving from Lead Legend to Revenue Ranger At the outset of my marketing journey, I was all about lead generation. The strategy was...
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Tricia Saunders
Feb 19, 20243 min read
Earning the Name "Velvet Hammer": A Woman's Triumph in MarTech Negotiations
Harnessing the Velvet Hammer: A tale of respect, resolve, and redefining strength in MarTech negotiations. #Leadership #WomenInTech
39 views0 comments
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Tricia Saunders
Feb 11, 20243 min read
Beyond the Playbook: Applying Football Strategies to Advanced Growth Marketing Techniques
Discover how football strategies can revolutionize growth marketing techniques. Score big in digital marketing with game-winning plays!
15 views0 comments
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Tricia Saunders
Feb 4, 20244 min read
The Timeless Value of Experience: Why Late-Career Marketers Are Invaluable Assets
Age should never limit talent recognition in marketing. Late-career pros bring invaluable experience and wisdom to our ever-evolving field.
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Tricia Saunders
Feb 4, 20245 min read
The Dawn of a New Era: Generative AI in Marketing
Explore the power of Generative AI in marketing: revolutionize content creation, personalize like never before, and drive growth.
16 views0 comments
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Tricia Saunders
Jan 30, 20244 min read
How Marketers Can Effectively Communicate with the Board of Directors: A Personal Take on Preparing the Perfect Presentation
Master board presentations with our guide, showcasing Marketing's strategic impact. Perfect your pitch, align with goals, and drive success.
46 views0 comments
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Tricia Saunders
Jan 18, 20242 min read
Fostering Trust Among Teammates: The Key to High-Performing Teams
Trust among teammates is the foundation of high-performing teams. Build it with proactive collaboration, transparency, and recognition.
21 views0 comments

Tricia Saunders
Jan 18, 20242 min read
Unlocking Sales and Marketing Synergy: Embrace Marketing Qualified Accounts (MQAs)
Shift to from MQLs to MQAs for laser-focused marketing. ABM tailors strategies for maximum impact. Quality over quantity!
6 views0 comments
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